After the popularization of the term “fake news” we’re starting to see the pattern all over USA’s political scene, Wall Street, and the companies that reside and do business within. But it seems that fake stuff isn’t exclusively reserved for politics, Wall Street, the media machine or a fake smile from a colleague who just can’t wait to see your back. And as far as companies go, it’s not just reserved for small companies who want to fake it till they make it…
The almost too big financial and investment giant Morgan Stanley who already probably have everything they could devour in the finance, banking and investment business has fallen from grace, now officially, by buying YouTube views on their channel. Not only is this prohibited by YouTube, but whoever is managing their account probably knew that before they started rigging their view count.
As the Stock Board Asset reports – Morgan Stanley has apparently bought views on their YouTube videos from a third party semi-bootleg service, the type of which YouTube condemns in their policies. Their channel which has a meager 4800 subscribers somehow manages to stack up hundreds of thousands of views in just hours, and with very little liking, favoriting, subscribing and commenting activities. So extremely low, in fact, that there’s no other explanation but what YouTube calls ‘view count gaming’.
Stock Board Asset commented:
“Notice the video from tonight. There are more than 627,000 views with 2 likes and 0 comments. With all those views wouldn’t you expect a higher engagement level?”
A simple google search for ‘buy YouTube views’ reveals that these bootleg services are readily available and feature very tempting prices that Morgan Stanley might have paid for fake views. Now we’re waiting for YT to do their job and close the account if they care for consistency which they dont (since their latest actions have not been favorable for content creators) judging from their recent actions with the ‘adpocalypse’.
But why would MS do that? What power do YouTube views have for a company that’s made its wealth without YouTube and has reached a revenue of $37 billion a year? Also, if Morgan Stanley has to fake YouTube views, what else is the company faking?